Privacy Policy
Parse Labs Ltd is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information.
Last Updated: 2nd Feb 2026 • Effective Date: 2nd Feb 2026
1. Introduction
Parse Labs Ltd ("Parse Labs," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our agentic AI business intelligence platform and related services ("Service"), accessible at www.getparse.io and app.getparse.io.
Parse Labs Ltd is a company incorporated in England and Wales. This Privacy Policy should be read in conjunction with our Terms of Service. By using our Service, you consent to the data practices described in this Privacy Policy.
2. Important Information About AI Data Processing
CRITICAL NOTICE: YOUR DATA PROCESSING BY ARTIFICIAL INTELLIGENCE SYSTEMS
Our Service relies on advanced artificial intelligence and large language models (LLMs) to provide business intelligence insights. This means your data will be transmitted to, processed by, and potentially stored on third-party AI systems operated by external providers.
Key Points You Must Understand:
- Your business data will leave our direct control and be processed by AI providers
- AI providers may be located outside the United Kingdom and European Economic Area
- We cannot guarantee that AI systems will not retain traces, patterns, or learnings from your data
- AI processing may involve temporary or permanent storage on external systems
- We implement appropriate safeguards, but absolute security cannot be guaranteed for externally processed data
By using our Service, you explicitly consent to this AI processing of your data.
3. Google Workspace API Disclosure
Google Workspace API Data Usage Statement
Parse Labs Ltd's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
3.1 AI/ML Model Training Affirmation
We hereby affirm:
Google Workspace API data is NOT used to develop, improve, or train generalized or non-personalized AI and/or ML models.
Any data obtained through Google Workspace APIs is used solely to provide and personalize our Service for you, the authenticated user. This data is never contributed to training datasets for general-purpose AI or machine learning systems.
3.2 Google User Data Usage for AI/ML
We clearly describe how Google user data interacts with AI/ML functionality:
- Personalized Analysis Only: When you connect Google Workspace services (such as Google Sheets, Google Drive, or Gmail), the data accessed is used exclusively to generate personalized business intelligence insights for your account.
- No Model Training: Google user data is not used to train, improve, or develop any generalized AI or ML models.
- Session-Based Processing: Google data is processed in real-time to generate insights and is not retained for AI/ML training purposes.
- User-Specific Context: Any AI-generated insights based on Google data are specific to your authenticated session and business context.
3.3 Third-Party AI Tool Transfers
Regarding the transfer of Google user data to third-party AI tools:
Transfer Disclosure:
- Google user data may be transmitted to third-party AI providers (such as OpenAI, Anthropic, or Google AI) solely for the purpose of generating personalized insights for your specific use case.
- This transfer is NOT for the purpose of developing, improving, or training generalized or non-personalized AI/ML models.
- All transfers are conducted under data processing agreements that prohibit the use of your data for general model training.
- The AI providers we work with have committed to processing your data only for the specific, personalized service request and not for their own model improvement.
3.4 Scope of Google Data Access
When you authorize our application, we may access the following types of Google Workspace data based on the permissions you grant:
- Google Sheets: Spreadsheet content for data analysis and reporting
- Google Drive: File metadata and content for document analysis
- Gmail: Email metadata for communication analytics (if authorized)
- Google Calendar: Event data for scheduling insights (if authorized)
You can revoke access to Google Workspace data at any time through your Google Account permissions settings.
4. Legal Basis and Data Controller Information
4.1 Data Controller Roles
When you are the Data Controller: For personal data of your employees, customers, or other individuals in your business data, you act as the Data Controller and we act as a Data Processor.
When we are the Data Controller: For your account information, billing data, and usage analytics, we act as the Data Controller.
4.2 Legal Basis for Processing
We process personal data under the following legal bases:
- Consent: Where you have given clear consent for AI processing of your data
- Contract: Processing necessary for providing our Service under our agreement
- Legitimate Interest: For service improvement, security, and business operations
- Legal Obligation: Where required by UK law or regulations
4.3 Data Protection Officer
Our Data Protection Officer can be contacted at dpo@getparse.io for all data protection matters.
5. Information We Collect
5.1 Account and Profile Information
- Name, email address, job title, and company details
- Account credentials and authentication information
- Billing and subscription information
- Profile preferences and settings
5.2 Business Data from Connected Services
When you connect third-party services, we collect and process:
Engineering Data
Git repositories, commits, pull requests, code metrics, deployment frequency, pipeline performance, issue tracking, and project management data.
Financial Data
Revenue, subscription, transaction information, customer payment patterns, billing data, financial performance metrics, and accounting records.
Customer Data
Support tickets, response times, resolution metrics, communication logs, satisfaction scores, user engagement, and product usage analytics.
Operational Data
Employee productivity, collaboration metrics, system performance, infrastructure data, business process, and workflow information.
5.3 Usage and Technical Information
- How you interact with our Service and features used
- Browser type, device information, and IP address
- Access logs, session duration, and feature engagement
- Error reports and system performance data
5.4 Communications
- Support requests and correspondence with our team
- Feedback, surveys, and product improvement suggestions
- Marketing communications preferences and responses
6. How We Use Your Information
6.1 Service Provision
- AI-Powered Analysis: Process your data through large language models to generate business insights
- Dashboard Creation: Build personalized analytics dashboards and reports
- Automated Insights: Generate proactive recommendations and alerts
- Integration Management: Connect and synchronize data from your business tools
6.2 AI and Machine Learning Processing
Your data is used for:
- Training and refining our proprietary AI agents
- Generating custom business intelligence insights
- Creating industry benchmarks and comparative analytics
- Improving the accuracy and relevance of automated recommendations
6.3 Service Improvement and Development
- Analyze usage patterns to enhance Service functionality
- Develop new features and integration capabilities
- Improve the accuracy of AI-generated insights
- Create anonymized benchmarks and industry insights
6.4 Communication and Support
- Provide customer support and technical assistance
- Send service updates, security alerts, and feature announcements
- Conduct user research and gather feedback
- Communicate billing and account information
6.5 Legal and Compliance
- Comply with legal obligations and regulatory requirements
- Protect against fraud, abuse, and security threats
- Enforce our Terms of Service and other policies
- Respond to legal requests and court orders
8. International Data Transfers
8.1 Cross-Border Processing
Your data may be transferred to and processed in countries outside the United Kingdom and European Economic Area, including:
- United States (AI providers, cloud services)
- Other countries where our service providers operate
8.2 Transfer Safeguards
For transfers outside the UK/EEA, we implement appropriate safeguards:
- Adequacy Decisions: Transferring to countries with adequate data protection
- Standard Contractual Clauses: EU/UK SCCs with service providers
- Binding Corporate Rules: Where applicable for multinational processors
- Derogations: Based on your explicit consent for AI processing
8.3 AI Provider Locations
Many AI/LLM providers operate primarily from the United States. We maintain contractual protections, but you acknowledge that absolute protection cannot be guaranteed for data processed internationally.
9. Data Retention
9.1 Active Account Data
- Business Data: Retained while your account is active and for legitimate business purposes
- Account Information: Retained for the duration of our business relationship
- Usage Analytics: Retained for up to 3 years for service improvement
9.2 Post-Termination Retention
- Deletion Timeline: We delete your data within 90 days of account termination
- Legal Hold: Some data may be retained longer where required by law
- Backup Systems: Data in backups may persist for up to 12 months
9.3 AI Provider Retention
Important Limitation: We cannot control how long third-party AI providers retain your data. While we have contractual agreements requiring deletion, we cannot guarantee complete removal from AI training datasets or model memory.
10. Data Security
10.1 Technical Safeguards
- Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Multi-factor authentication and role-based access
- Network Security: Firewalls, intrusion detection, and monitoring systems
- Secure Development: Regular security testing and code reviews
10.2 Organizational Measures
- Staff Training: Regular data protection and security awareness training
- Access Management: Strict need-to-know access principles
- Incident Response: Documented procedures for security breaches
- Vendor Management: Security assessments of all service providers
10.3 AI Processing Security
While we implement strong security measures, data processed by third-party AI systems may be subject to different security standards. We select AI providers with strong security practices, but cannot guarantee the same level of control as our direct systems.
11. Your Privacy Rights
11.1 Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of Access: Request copies of your personal data and information about how it's processed
- Right to Rectification: Request correction of inaccurate or incomplete personal data
- Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal and technical limitations
- Right to Restrict Processing: Request limitation of processing under certain circumstances
- Right to Data Portability: Request your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Rights Related to Automated Decision-Making: Request human review of automated decisions that significantly affect you
11.2 Exercising Your Rights
To exercise these rights:
- Email us: hello@getparse.io with your request
- Include: Clear identification and specific details of your request
- Response Time: We'll respond within one month (may be extended to three months for complex requests)
11.3 Limitations for AI-Processed Data
Important Note: While we can delete data from our direct systems, we cannot guarantee removal of your data from third-party AI systems. AI providers may retain data for model training or other purposes beyond our control.
11.4 Complaints
If you're unsatisfied with our response, you can lodge a complaint with:
Information Commissioner's Office (ICO)
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Email: casework@ico.org.uk
13. Children's Privacy
Our Service is not intended for children under 18 years old. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@getparse.io.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be communicated through:
- Email notification to your registered address
- In-platform notification when you next log in
- Updated "Last Updated" date at the top of this policy
Material changes affecting AI data processing will require renewed consent.
15. Contact Us
For questions about this Privacy Policy or our data practices:
Parse Labs Ltd
- Email: hello@getparse.io
- Data Protection Officer: dpo@getparse.io
- Address: 3-7 Temple Avenue, C/O Jamieson Alexander Legal, London, United Kingdom, EC4Y 0DB
- Company Number: 16268605
We aim to respond to all inquiries within 5 business days.