Terms of Service

1. Introduction and Acceptance

These Terms of Service ("Terms") govern your use of Parse Labs Ltd's agentic AI business intelligence platform and related services ("Service"), accessible at www.getparse.io and app.getparse.io, operated by Parse Labs Ltd, a company incorporated in England and Wales with company number 16268605 and registered office at 3-7 Temple Avenue, C/O Jamieson Alexander Legal, London, United Kingdom, EC4Y 0DB ("Parse Labs," "we," "us," or "our").

By accessing or using our Service, you ("User," "you," or "your") agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not use our Service.

2. Service Description

Parse Labs provides an AI-powered business intelligence platform that:

• Connects to various business tools and data sources via API integrations
• Analyzes organizational data using artificial intelligence and machine learning
• Generates insights, metrics, and recommendations through automated agents
• Delivers executive-level business intelligence reports and dashboards

3. Data Processing and Privacy

3.1 Data Controller/Processor Relationship

• For personal data of your employees/users: You act as Data Controller, we act as Data Processor
• For your account and billing data: We act as Data Controller
• All processing complies with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and applicable UK data protection laws

3.2 Third-Party AI Processing

3.3 Types of Data Processed

We may process and transmit to AI systems:

• Business metrics and KPIs from connected applications
• Financial data from accounting and revenue systems
• Project and operational data from management tools
• Customer data from CRM and support platforms
• Employee data necessary for system operation and insights
• Usage analytics and system performance data
• Communications and support interactions

3.4 Data Security and International Transfers

• We use appropriate technical and organizational measures to protect data
• International transfers are subject to adequacy decisions or appropriate safeguards
• We maintain Standard Contractual Clauses with AI providers where applicable
• You acknowledge that absolute security cannot be guaranteed for data processed by third parties

3.5 Data Retention

• Active data: Retained while your account is active and for legitimate business purposes
• Deleted data: We will delete your data within 90 days of account termination
• AI provider retention: We cannot control how long third-party AI systems retain your data
• Legal hold: Some data may be retained longer where required by law
• Backup data: May be retained for up to 12 months for disaster recovery

3.6 Your Rights Under UK GDPR

You have the right to:

• Access your personal data and copies held by us
• Rectify inaccurate or incomplete data
• Erase your data ("right to be forgotten") - subject to AI provider limitations
• Restrict processing under certain circumstances
• Data portability in machine-readable format
• Object to processing for legitimate interests
• Lodge complaints with the Information Commissioner's Office (ICO)

Contact us at hello@getparse.io to exercise these rights. Note that we cannot guarantee deletion from third-party AI systems.

4. User Obligations and Acceptable Use

4.1 Account Security

You are responsible for:

• Maintaining confidentiality of all account credentials
• All activities occurring under your account
• Immediately notifying us of any unauthorized access
• Ensuring your team members comply with these Terms

4.2 Data Submission Warranties

You warrant that:

• You have lawful authority to submit all data to our Service
• Your data submission complies with all applicable privacy laws
• You have obtained necessary consents for AI processing of personal data
• Your data does not violate any third-party intellectual property rights
• You will not submit illegal, harmful, or malicious content

4.3 Prohibited Uses

You may not use our Service to:

• Violate any UK or international laws or regulations
• Process personal data without proper lawful basis under UK GDPR
• Infringe intellectual property or proprietary rights
• Transmit malware, viruses, or other harmful code
• Attempt to reverse engineer, decompile, or hack our Service
• Submit false, misleading, or fraudulent information
• Interfere with other users' access to the Service
• Use the Service for competitive intelligence against us

5. Intellectual Property

5.1 Our Intellectual Property

Parse Labs retains all rights, title, and interest in:

• The Service platform, software, and algorithms
• Our proprietary AI agents and analytical methodologies
• The Parse Labs brand, trademarks, and service marks
• Generated insights and analytical models (excluding your underlying data)
• Any improvements or enhancements to the Service

5.2 Your Data Ownership

You retain full ownership of your business data. You grant us a limited, non-exclusive license to:

• Process your data solely to provide the Service
• Transmit your data to AI providers for processing
• Create anonymized, aggregated insights for service improvement
• Store and backup your data for service delivery

5.3 Feedback and Suggestions

Any feedback, suggestions, ideas, or improvements you provide become our exclusive property and may be used without restriction or compensation.

6. Service Availability and Support

6.1 Service Level Commitment

We aim for 99.5% uptime excluding scheduled maintenance. We may suspend service for:

• Scheduled maintenance (with 24 hours' notice when possible)
• Emergency maintenance or security updates
• Technical issues beyond our reasonable control
• Suspected security breaches or policy violations
• Non-payment of fees

6.2 Customer Support

Support is provided via:

• Email: hello@getparse.io
• In-platform messaging system
• Online documentation at www.getparse.io
• Video tutorials and knowledge base

6.3 Service Updates

We may modify, update, or discontinue features with reasonable notice. Major changes will be communicated at least 30 days in advance.

7. Fees, Payment, and Billing

7.1 Subscription Fees

• Fees are charged in advance according to your chosen billing cycle
• All prices are exclusive of VAT and other applicable taxes
• We may increase prices with 30 days' written notice
• Fees are non-refundable except as required by law

7.2 Payment Terms

• Payment is due immediately upon invoice
• We accept major credit cards and bank transfers
• Accounts overdue by 7 days may be suspended
• We may charge interest on overdue amounts at 4% above Bank of England base rate

7.3 Taxes and Duties

You are responsible for all applicable VAT, duties, and governmental charges related to your use of the Service.

8. Limitation of Liability and Disclaimers

8.1 Service Disclaimers

8.2 Limitation of Damages

PARSE LABS SHALL NOT BE LIABLE FOR:

• ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
• LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR BUSINESS OPPORTUNITIES
• BUSINESS INTERRUPTION OR SYSTEM DOWNTIME
• UNAUTHORIZED ACCESS TO OR DISCLOSURE OF DATA BY AI PROVIDERS
• DECISIONS MADE BASED ON SERVICE OUTPUTS OR AI-GENERATED INSIGHTS
• COSTS OF SUBSTITUTE PRODUCTS OR SERVICES

8.3 Maximum Liability

Our total aggregate liability for all claims shall not exceed the amount paid by you for the Service in the 12 months preceding the claim.

8.4 Statutory Rights

Nothing in these Terms excludes or limits liability that cannot be excluded under English law, including:

• Death or personal injury caused by negligence
• Fraud or fraudulent misrepresentation
• Statutory consumer rights under the Consumer Rights Act 2015

9. Indemnification

You agree to indemnify, defend, and hold Parse Labs harmless from and against all claims, damages, losses, and expenses (including reasonable legal fees) arising from:

• Your use or misuse of the Service
• Your violation of these Terms or applicable laws
• Your breach of any representation or warranty
• Infringement of third-party rights by your data or content
• Claims related to your data being processed by AI systems
• Your failure to obtain proper consents for data processing

10. Termination

10.1 Termination by You

You may terminate your account at any time by:

• Providing 30 days' written notice to hello@getparse.io
• Cancelling through your account settings
• All fees paid remain non-refundable

10.2 Termination by Us

We may terminate or suspend your account immediately for:

• Material breach of these Terms
• Non-payment of fees after 7 days' notice
• Fraudulent, illegal, or harmful activity
• Violation of AI provider terms that affect our service
• Extended periods of account inactivity (12+ months)

10.3 Effect of Termination

Upon termination:

• Your access ceases immediately
• We will use commercially reasonable efforts to delete your data within 90 days
• We cannot guarantee deletion of your data from third-party AI systems
• Outstanding fees remain due and payable
• You must immediately cease using the Service
• Sections 5, 8, 9, 11, and 12 survive termination

11. Governing Law and Dispute Resolution

11.1 Governing Law

These Terms are governed by and construed in accordance with English law.

11.2 Jurisdiction

The courts of England and Wales have exclusive jurisdiction over any disputes arising from these Terms.

11.3 Alternative Dispute Resolution

Before initiating court proceedings, we encourage resolution through:

• Direct negotiation between parties
• Mediation through the Centre for Effective Dispute Resolution (CEDR)

11.4 Consumer Rights

If you are a consumer, nothing in these Terms affects your statutory rights under UK consumer protection laws.

12. General Provisions

12.1 Entire Agreement

These Terms, together with our Privacy Policy and any signed order forms, constitute the entire agreement between the parties.

12.2 Amendments

We may modify these Terms by:

• Providing 30 days' notice via email or platform notification
• Posting updated Terms at www.getparse.io
• Continued use after notice constitutes acceptance

12.3 Severability

If any provision is found unenforceable by a court, the remainder of these Terms remains in full force and effect.

12.4 Force Majeure

We are not liable for any failure to perform due to circumstances beyond our reasonable control, including acts of God, war, terrorism, pandemics, or government actions.

12.5 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign our rights and obligations without restriction.

12.6 Waiver

Our failure to enforce any provision does not constitute a waiver of our right to enforce it later.

12.7 Third-Party Rights

No third party has any right to enforce any provision of these Terms under the Contracts (Rights of Third Parties) Act 1999.

12.8 Notices

Notices to Parse Labs must be sent to hello@getparse.io or our registered office. Notices to you will be sent to your registered email address.

13. Contact Information

For questions about these Terms:

By using the Parse Labs Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.